As a Marketing Executive, you have to develop and manage marketing strategies to meet business goals. You have to create brand awareness and demand generation. You have to track and achieve ROI on timely marketing programs. And you have to develop new programs based on customers’ past buying behaviors.

But optimizing your marketing programs can be difficult when relying on outside agencies and varied internal resources. Managing various versions of your advertising and sales collateral also takes considerable coordination. Additionally, lack of visibility into sales figures and customer records makes it difficult to measure important metrics, analyze buying patterns or anticipate which programs will succeed.

NetSuite’s solutions meet your needs with the following capabilities:

• Real-Time Dashboards provide instant and complete access to key business metrics for both online and offline campaigns.
• 360º Customer Views let you target customer groups with specific promotions and campaigns.
• Complete Campaign Management streamline all your marketing efforts, including online and offline programs.
• Partner Assistance lets you work more effectively with your business development partners in joint marketing programs.
• Sales Encyclopedia enables you to manage and share critical marketing and sales tools.
• Saved Searches allow you to view all information just as you need it.

With NetSuite, you receive immediate and long-term benefits:

• Execute, track and analyze all campaigns from one application, reducing reliance on outside agencies and optimizing your programs on the fly.
• Increase profitability by tailoring campaigns and using real-time business metrics and up-to-date customer records.
• Tie orders and revenues to marketing programs for a true evaluation of ROI.
  

Watch this short eDemo on how NetSuite supports Marketing Executives.

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