Below is a list of the main features and capabilities that are part of the marketing automation component of the NetSuite applications. However, since the product is very customizable, additional capabilities are possible that may not be listed. For more specific details, we recommend that you have a representative contact you.

• Tracks leads, prospects, and customers
• Ability to define and track lead sources
• Automatically assigns leads to the appropriate territory
• Lead stage and status management
• Ability to define and publish a lead generation form to your web site
• Leads are automatically converted to prospects based on the sales stage
• Run promotions and track customer responses by promotion code
• Create targeted lead, prospect or customer groups based on purchase history
• Create and send personalized HTML e-mail templates
• Include links to items in your web store in an e-mail campaign
• Automatically track e-mail campaign metrics like number viewed, number clicked-through
• Generates campaign statistics for return on investment, customer acquisition and customer conversion based on estimates (quotes) and sales orders entered
• Maintains a complete history of items purchased by customer

Don't forget you can experience these Marketing Automation features for yourself! Start a free Trial of NetCRM or NetSuite using the employee and customer roles we have pre-defined. Or schedule a live demo and a representative can guide you through the areas of the Suite that interest you most. Finally, you can have one of our representatives contact you to answer any questions you might have.

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