Marketing
Automation is available with NetCRM and NetSuite only.
Ever wish you could streamline your
demand generation activities or wish you knew your customers' purchase
history and buying patterns so you could market more effectively
to them? With NetSuite applications, your company can run targeted
marketing campaigns to drive demand and you have complete tracking
capability to clearly see what worked and what didn't.
Lead
Tracking
Leads can be created in NetSuite applications using several methods:
Online:
When a visitor to your Web site fills out an online form, the
information gathered can be captured in a lead record. To find
out more about online forms, see our Web
Site overview. To find out more about online forms, see our
Web Site overview.
Lists:
You can import leads from existing lists. NetSuite's import feature
accepts most common file formats.
Sales
people: Leads generated through cold calling or other methods
can be created by the sales reps themselves.
Once you've captured leads in NetSuite, you can group them by product
interest, the source of the lead, area code, zip code or other criteria.
Marketing
Campaigns
NetSuite's Campaign Management tool lets you create marketing
campaigns specifically targeted at each group in your contact database.
You can define campaigns as a single event, like sending an e-mail.
Or, you can define campaigns as a series of events-a fax followed
by an e-mail and a phone call, for example.
For e-mail campaigns, NetSuite's
Campaign Management Tool allows you to create HTML newsletters
or promotional messages using templates. You can also personalize
the e-mail so that it addresses the leads by first name and last
name, or other information.
To track the campaign's results, you can create a promotion code.
Promotion codes can be applied for limited-time pricing discounts,
special referral offers, or simply to identify a particular marketing
campaign.
If
you offer any discount pricing as part of the campaign, the promotion
code ensures that customers will get the same price whether they
purchase online, over the phone or via a sales rep.
Once
the campaign is launched, leads can respond to the campaign by clicking
a Web link, calling on the phone or contacting one of your selling
partners. Since every lead is uniquely identified within the NetSuite
database, their purchases are automatically linked to their individual
customer record.
As
a result, you have a complete order history for your customers —
something not possible with other applications. You can then group
customers based on this information, using criteria such as product
purchased, date of purchase, warranty or contract expiration date
or customer service history. This helps you cross-sell or up-sell
other products to existing customers.
Reporting
As a manager, you can build reports showing how many of the
targeted leads made purchases, as well as how much they spent. By
entering the cost of running the campaign, you can also track cost-of-acquisition
statistics and your overall campaign ROI.
With
NetSuite applications, your data is always current, so you
can run daily and even hourly progress reports from the time you
launch the campaign. You can even set up specific metrics as snapshots
on your Executive Dashboard that you see each time you log in.
If you use partners to promote and sell your products, you can also
associate campaigns to partners via promotion codes to better manage
partner agreements. For example, if you have agreed to spend marketing
co-op dollars on an activity with a partner, you can sub-segment the
resulting leads with a campaign promotion code to measure the success
of that promotional activity.
You
can then view reports on each of your direct sales and partner channels,
allowing you to evaluate them and determine the best strategy for
improving sales.
The integrated nature of NetSuite applications combined with powerful
marketing automation features will allow you to accurately target
and measure the performance of your marketing efforts so that you
can clearly identify marketing tactics that are effective in increasing
your company sales. NetSuite marketing automation takes the "effort"
out of "marketing efforts".
Don't forget you can experience
these Marketing Automation features for yourself! Start a free
Trial of NetCRM or NetSuite using the employee and customer
roles we have pre-defined. Or schedule
a live demo and a representative can guide you through the areas
of the Suite that interest you most. Finally, you can have
one of our representatives contact you to answer any questions
you might have.
